Tag: study
GfK Romania: Internet usage in Romania increased 8% in 2 years
GfK Romania made a study on internet consumption habits in Romania between 2010-2012, with the results showing that almost half (48.7%) of people aged over 15 years old used a […]
PayPal’s “Brand Availability in CEE”: Romanians and CEE consumers want small prices and products available
Romanians and most CEE consumers are looking for small prices and product that aren’t available on their own markets, according to PayPal’s “Brand Availibility in CEE” survey, that analyzed answers […]
Daedalus Millward Brown: 87.4% Romanians offer holidays gifts
A study made by Daedalus Millward Brown shows that 87.4% Romanians living in urban areas are offering holidays gifts to their loved ones. The study, made in December (3-12), analyzed […]
Eurostat: More than 50% of internet users post messages in social media and over 60% read news online
Internet access and use is widespread amongst the EU population, with more than ¾ of EU households having access to the internet this year, up from less than 50% in […]
Study: Romanians expected more significant discounts on Black Friday
Exact Research & Consultancy released a study that shows a third of Romanians made acquisitions on Black Friday and 70% of them declared that the discounts weren’t matching their expectations, […]
Daedalus Millward Brown: Almost 70% of Romanian got Black Friday fever
In just couple weeks, due to increased attention from mass media, Black Friday’s awareness increased two and a half times, reaching 69.8% of Romania’s population, with 11.1% of people that find […]
GfK Retail&Tech: Writing instruments, increased sales during “Back to School” months
Writing instruments market increased 2% between July-September, in hypermarkets and cash&carry stores, compared to the same period in 2011, with the sales value increasing 3%, to RON 12M, according to GfK Retail […]
Mediascope: Europeans, in love with their tablets
A recent Mediascope Europe bulletin shows that 68% of tablet users in Europe watch TV Online on a monthly basis compared with 49% of European internet users and 50% are interested in playing […]
GemiusAdMonitor: Romania’s most used banners are the standard ones
According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones (94.2 % of campaigns) with a medium click rate of 0.2 […]
GfK Temax: Smartphones – responsible for telecom sales increase in Q3
The total value of mobiles & smartphones market in Romania for Q3 increased 12.3% compared to the same period in 2011, reaching to Euro 53M. Smartphones, available in a very […]