Tag: study
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
Ursus Breweries invites young people to join “Control Generation! “
Ursus Breweries continues its “Find your balance! – www.desprealcool.ro” with a new component targeting young people, “Control Generation” communication platform. According to a research, young Romanians want to control what […]
The mystery shopper is some sort of spy, according to a research
GfK Romania made a national study to verify the degree of knowledge related to the Mystery Shopping among Romanians and their perception towards this activity. At national level, 21% of […]
Greyling Pulse: Increase reputation and visibility – main objectives for companies in Social Media
Greyling Pulse published the results of the 2nd wave of the study on the trends in communication industry. According to this, the increase of reputation and visibility are the main […]
Study: Romanian politicians like being on TV
Romanian politicians Aurelian Pavelescu, Dan Diaconescu, Mihail Neamtu and Corneliu Vadim Tudor are the political leaders most present on TV in September, according to a media TRUST monitoring report covering […]
Romanian Online Advertising Market in S1 2012: RON 46.6M
The value of Romanian online advertising market in S1 2012 is RON 46.6M, according to ROADS, presented, at IAB Forum Romania, by Ruxandra Bandila, Marketing & Business Development Manager PWC Romania. […]
PayPoint: Almost half Romanians pay bills through terminals and only 3.9% do so over the internet
Almost half of the Romanians interviewed by Daedalus Millward Brown during a research for PayPoint Romania said they consider payment of their utility bills via electronic terminals in stores as […]
PayU: 38% increase of online card payments in Romania in Jan-Sep 2012
Online card payments volume in Romania increased by 38% in the first 9 months of the year, as Romanians paid for online products and services Euro 165.8M, with Euro 138.4M […]
Study: Water and dairy products, considered the purest by Romanians and located in Carpathians
A recent study made by Bilbor shows what Romanians are associating purity with: water (19%), dairies (7%), still and mineral water, bio products, fruits and cleaning products (3% each). Also, […]
Ernst&Young: Consumers prefer immediate benefits instead of loyalization programs
According to Ernst&Young Customer Barometer 2011, clients do not reach anymore to traditional loyalization programs but, instead, ask for immediate and customized benefits. The study also shows that services such as […]