Tag: study
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
Starcom continues HumanGraphExperience with “Health Habits Nowadays”
Starcom continues HumanGraphExperience with “Health Habits Nowadays – Overview of the Romanian Health Habits”, an info-graphic showing that Romanians have a passive attitude towards maintaining their health, reacting only to remedy, not […]
Study: A fifth of Romanians think economic environment is good for starting a business
One in five Romanians considers the actual economic environment as good for starting a business, a study made by Novel Research for Provident Financial Romania shows. The study was made in October […]
Research: Smartphones, most sought for gadgets for Romanian youth
Smartphones are the most sought for gadgets for Romanian millenials, with brand affinity not applying when it comes to tablets, according to YouBus research conclusions, that also show that young […]
Reveal Marketing Research: Romanians prefer to stay with the family in difficult economic circumstances
A study by Reveal Marketing Research shows that, in difficult economic circumstances, Romanians prefer to spend time with their families instead of profiting on opportunities that can generate revenues. A […]
ComScore: 1 in 7 Europeans owning smartphones use it for online purchases
European mobile retail audience grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. Moreover, 1 in 7 European […]
Client Metrics study: Clients’ perception on Romanian services sector
Client Metrics, instrument for monitoring clients satisfaction created by Trendelligent and Blue Point and recently launched on Romanian market, announced the conclusion of a study that aimed to measure clients’ […]
Gemius: Samsung wins CEE mobile internet
Samsung is strengthening its position on the mobile market and already won the race with Apple in Serbia, Lithuania and Belarus, as a Gemius study shows. The study involved countries […]
Romanians and smartphones – mostly iPhones bought in Bucharest
Okazii.ro released a study that shows what are the most bought smartphones by Romanian consumers and the regions in Romania where people buy biggest quantities of “intelligent phones”. According to […]
Top MediaIQ with the most visible 5 communication campaigns in Romania in the last 6 months
Five communication campaigns that took place during the last six moths generated, for the promoted brands, 24.8% more apparitions in online mass-media compared to the same period last year, according […]