Tag: study
ELMA study: European drop mail market, recovering after recession
The European Letterbox Marketing Association (ELMA) has unveilled its third pan-European census of doordrop media covering 22 markets and 180m households. The research found that the door drop market in […]
Polish e-commerce: Average Poles shop for clothes and accessories, spending PLN 250
The average Pole is shopping for clothes, shoes and accessories and spends PLN 250 for one online transaction, according to a Gemius study that also mentions that two-thirds of visits […]
Chelgate analysis: Romanian communication industry’s trends in 2014
Chelgate Public Affairs & Public Relations Romania made, in the beginning of the year (January and February), an analysis (available in Romanian) to see which are the trends in the Romanian […]
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
The Alternative School – important changes, access for Young Lions Romania to PR, Design and Cyber competitions
The launch of the Cannes semester of The Alternative School for Creative Thinking brings a new classes and contests structure, allowing participants to opt in mainly for the disciplines they […]
Study: Romanians spend only 100 mins/month on cultural activities
Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth
Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. […]
Where do Europeans travel? Romanians & Italians go to London, Hungarians – to Bangkok and Bulgarians – to Copenhagen
Romanians and Italians seem to love Italian weather, as London is their preferred travel destination, while Hungarians are travelling mostly to Bangkok and Paris, French people are choosing Tunis and […]