Tag: study
Wunderman Thompson launched Inspiring Growth, a new global brand study
Wunderman Thompson launched Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers […]
Customer Experience thrives on digital transformation in the new reality
The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, […]
Reveal Marketing Research study: More than half of Romanians read online news publications when using the Internet
Reveal Marketing Research conducted a study on Romanians’ online behaviour showing what are their main activities on the Internet, during a week. Scrolling through social media applications is the most […]
Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments
A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]
Colliers: More than 90% of tenants paid their obligations on time to the office building owners in the third quarter of the “pandemic year”
Most tenants complied with their contractual obligations to owners of the office buildings managed by Colliers International between July and September, even though many companies operated in a hybrid system, […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
Study: 63% of British Muslims feel supermarkets have outdated and lazy campaigns related to Ramadan and halal produce
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, launched the findings from its first m.economy research on food and drink. The never previously explored insights […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
2020 KPMG CEO Outlook: Talent and CSR top the list of CEO concerns in the wake of the COVID-19 crisis
As a result of COVID-19, CEOs of the world’s most influential companies have identified risk of lack of talent as one of the most significant challenges to growth, and are […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]