Adobe Photoshop dreams on with Aerosmith, at 25th anniversary
The imaging software Adobe Photoshop turned 25 on February 19th. Photoshop touches virtually all the inspirational imagery surrounding us, from the high-impact logo on the morning cup of coffee to the new app for the smartphone, the sleek design of the running shoes or the Hollywood blockbuster that one will see next.
For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity (…) From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.
Shantanu Narayen,
President & CEO Adobe
To celebrate the Photoshop milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25.” In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work for the world to see. Fredy Santiago, a 24-year old Mexican-American artist and illustrator based in Ventura, California will be the first to display his incredible images.
The company also launched “Dream On”, advertising campaign which ran at The Academy Awards — a tribute to 25 years of amazing art created in Photoshop. The TV commercial includes incredible work from Photoshop artists and iconic images from major motion pictures that used Photoshop in the making, including “Avatar”, “Gone Girl”, “How to Train Your Dragon 2” and “Shrek”.
In 1987, Thomas Knoll developed a pixel imaging program called Display – a simple program to showcase grayscale images on a black-and-white monitor. However, after collaborating with his brother, John, the two began adding features that made it possible to process digital image files. The program eventually caught the attention of industry influencers, and, in 1989, Adobe made the decision to license the software, naming it Photoshop and shipping the first version in 1990.
Adobe thought we’d sell about 500 copies of Photoshop a month (…) Not in my wildest dreams did we think creatives would embrace the product in the numbers and ways they have. It’s inspiring to see the beautiful images our customers create, the careers Photoshop has launched and the new uses people all over the world find for Photoshop every day.
Thomas Knoll,
Adobe Fellow and Photoshop co-creator.