Tim Hortons and Zulu Alpha Kilo brought Kenya Ice Lions to the birthplace of hockey

In Kenya, there is only one ice hockey team, and they have nobody to play against. Every Wednesday and Sunday, the Kenya Ice Lions take to the first-ever ice rink in East and Central Africa: a 1,400-square-metre rink at the Panari Sky Center Hotel in Nairobi, Kenya. Located next to Nairobi National Park, is where the Ice Lions take to the rink and play the game they love.

In Canada, it is sometimes taken for granted that Canadians can always find someone to grab a stick, find some ice and play a game. Tim Hortons heard the story about the Kenya Ice Lions and decided to share our love of the game by bringing them to the birthplace of hockey.

“In Canada – and as a company – Hockey is part of our DNA,” says Jorge Zaidan, Head of Marketing, Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to play against, the players on the Kenya Ice Lions’ passion for the game is unwavering. Their shared passion and love of the game knows no borders.”

Moved by their love for Canada’s favourite sport, Tim Hortons flew 12 members of the senior Ice Lions team to Canada to have the opportunity to finally play their first game ever against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, they discovered they were in for an even bigger surprise: hockey superstars Sidney Crosby and Nathan MacKinnon were joining them on the ice as teammates.

“I was honoured to be able to join the Ice Lions as they played their first game against another team,” said Sidney Crosby, captain of the NHL’s Pittsburgh Penguins. “One of the things I love about hockey is how it’s able to reach so many people from so many countries around the world and bring them together.”

“While we played alongside the Ice Lions for their first game, we know it won’t be their last,” said Colorado Avalanche star, Nathan MacKinnon. “The team’s genuine passion and excitement for hockey is contagious – they were amazing teammates and it was great to play with them.”

“It is a dream to not only have the chance to play in Canada, but to play – for the first time – in full gear alongside two of the greatest players of the game,” says Benard Azegere, captain of the Kenya Ice Lions.“ When we first started playing in Kenya, we didn’t even have full equipment, but now not only do we have that, we can say we’ve played a real game with some All-Star teammates.”

Tim Hortons made a donation to Kenya’s Youth Hockey League to help ensure that the Ice Lions’ passion for the sport lives on for the next generation.

CREDITS:

Agency: Zulu Alpha Kilo

Client (Company): Tim Hortons

Chief Creative Officer: Zak Mroueh

Creative Director: Gerald Kugler, Rodger Eyre

Art Director: Michael Siegers
Writer: Jonah Flynn
Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Account Team:  Hilary Roberts, Mike Johnson, Kayla MacDonald

Planning Team: Tim Hopkins, Sean Bell

Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Clem, Julie Granger and Mackenzie Biddie

Marketing Consultant: Rob Forbes (Forbes Sports Marketing)

Media Agency: UM
Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik

PR Agency: North Strategic / Citizen PR
PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan

French Partner Agency: The French Shop

Production House:  Artifact NonFiction, Zulubot
Director:  David Grabias

Production House Producer: Bryce Brentlinger

Executive Producer: Anne Edgar

Director of Photography:  John Minh Tran

Second Camera: Scott Burton, Chris Goll

Segment Producer: Courtney Dickson

Kenya Producer: Anita Kasera

Sound: Alex Chege, Nick Davey

First AD: Soctt Weatherall

Video Post Facility / Editing Company:  Zulubot
Editor: Jay Baker

Assistant Editor:  Jessie Posthumus

Post Production:  Alter Ego

Compositor / Online / Senior VFX Artist:  David Whiteson
Colourist/Transfer:  Eric Whipp

Post Producers:  Julie Neff, Hilda Pereira
Audio Post Facility/Music House:  Eggplant Music & Sound
Audio Director:  Adam Damelin

Music Composers:  Adam Damelin / Iain Gardner

Producer: Nicola Treadgold

Engineer:  Nathan Handy

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