Nicole Yale (Vayner Media): “Make sure that whatever measurement strategy you have in place, is one that is tracking back what you want to accomplish”
She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. There, Nicole Yale…
Golin redefines PR with new progressive approach
Interpublic Group’s Golin announced a new progressive approach aimed to reclaiming PR, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in…
Roxana Ciuhulescu – brand ambassador for SsangYong in Romania
SsangYong Romania announced a partnership with the TV presenter Roxana Ciuhulescu, a collaboration that marks the start of the new SsangYong campaign on local market. With the new campaign, WAE Ltd, SsangYong’s importer…
18th Internetics will host a VR, AR and interactive installations exhibition
Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital…
Unilever finalized the Betty Ice acquisition
Unilever announces that the Betty Ice acquisition is finalized, after the signing of the accord of the other two parts in January 2018. The Romanian Competition Council approved the accord in the basis…
METRO Cash & Carry Romania launches the ARO campaign, signed by Geometry Romania
METRO Cash & Carry Romania comes in the meeting of its clients’ everyday needs, with the cheapest prices, through its own range of products, under the ARO brand. The new campaign was build…
Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising
TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…
Mastercard and Carrefour launched Mastercard – Payment in installments in Romania
Mastercard, technology company in the industry of global payments, and Carrefour Romania, one of the biggest players in the retail market in the country, launched, for the first time in the food retail…
Kaufland and Renovatio launched the first fast charging hub for electric cars in Romania and Eastern Europe
Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu Street, Bucharest. The…
Leroy Merlin gives the creative people a challenge and EUR 2500 prizes
Leroy Merlin, one of the most important retailers in the DIY (Do-It-Yourself) market, launches a challenge for all the creatives out there: visual artists, fashion designers, graphic designers, photographers etc, under the shape…
