"media" tag

Epica Awards: 2 new categories, expanded jury and call for entries

The Epica Awards 2017 are now officially calling for entries, with two new categories and an expanded jury. Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape…

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

Mihai Trandafir to represent Romania in the shortlist jury for the Cannes Lions Media

Mihai Trandafir, Managing Director UM Romania, was selected to represent Romania in the shortlist jury for the Cannes Lions Media category. Among the proposed jurors for the media category were also Dana Bulat…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

Accenture selected UM as strategic media planning and buying partner

Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering the right information…

Lady Steps #3 – The Media Edition

What is the image of the women in the Romanian mass-media? How does the gender diversity influence the leading positions in the marketing and communication industries the portraying of the women in the…

Mediabrands Publishing evolves into Mediabrands Society

IPG Mediabrands, the global media arm of Interpublic Group, announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency. Mediabrands Publishing – launched in 2013 in…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

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