"media" tag

McCormick appoints Publicis Groupe agencies as its new EMEA Creative & Media Partner

Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments…

Firetree chocolate sweetens US launch with tongue-in-cheek ‘no bitterness’ ad campaign for first issue of Spectator USA magazine

Global communications agency Leagas Delaney unveiled its first ad creative for Firetree Chocolate, made exclusively for the launch issue of Spectator USA. The Spectator, published weekly from London since 1828, launched its first…

Dockers introduces new campaign for fall 2019, signed by FCB West

Dockers launched its latest media campaign, “Ready for it”, that asks consumers to be ready for the next big thing, including obstacles and the unexpected. Featuring a smartly dressed, city-goer’s sprint through busy…

PwC report: Romanian media and entertainment industry to reach $3BN in 2019

Romanian media and entertainment industry will reach $3BN in 2019, up 7.1% compared to 2018, but will remain the smallest market in Central and Eastern Europe, states the 20th edition of the PwC…

Brazilian content producer Globo released an interactive online brand book

Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – unveiled its updated brand values, personality and identity guidelines. The move reinforces Globos mission of upholding clear and open…

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and…

White Square festival announced the line-up of jurors

White Square international marketing and advertising festival is scheduled to take place in Minsk (Belarus) on April 17-19. According to the organizers, the festival welcomes annually over 1,000 entries from 30 countries in…

Zenith wins global media business for Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain…

Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”

During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. Dana Bulat (GM…

MediaLink hires global media industry veteran Nick Manning

MediaLink, an Ascential company, announced that Nick Manning has been hired as a Senior Vice President, based in its London office. Manning joins the strategic advisory firm after a decade helping to build…

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