"media" tag

Mediabrands Publishing evolves into Mediabrands Society

IPG Mediabrands, the global media arm of Interpublic Group, announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency. Mediabrands Publishing – launched in 2013 in…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

Virgin Radio launched in Romania, replacing Radio21 

International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio broadcasts on the…

New CEO to be appointed by APO

APO, the sole press release wire in Africa since 2007 and owner of Africa Wire and MENA Wire press release distribution services dedicated to Africa and the Middle East, is looking for a…

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The development of the…

 Pro TV Romania appointed a new Head of Corporate Communication & PR

Starting November, Cornelia Sofronie Pitigoi joined Pro TV’s marketing team as Head of Corporate Communication and PR. Cornelia has over 14 years of experience within Procter & Gamble, where she occupied diverse positions…

Thomas Kolster: “For me, the most important thing is to inspire”

A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…

Romanian news agency signs with MediaTrust for integrated media monitoring 

  Romanian news agency News.ro and the monitoring media agency mediaTRUST recently signed a partnership through which the 2 institutions will work together to offer their subscribers integrated services. Through the partnership, the…

The Specialist Works acquires US agency Elarbee Media

Award-winning media agency The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media, it was announced today. The deal represents further progress in The Specialist…

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