Short radio ads: 640% increase in US between 2004-2006


The demand of shorter radio ads than the 60 seconds standard increased 680% in US in 2004-2006, according to a study by Interep. The number of ads shorter than 30 seconds increased 1.000%, while radio ads  lasting 10-15 seconds increased 400%.

Besides this increase, the ads of 10 and 15 seconds broadcasted on American radios continue to represent just 10% of radio advertising, while 30 seconds ones attract 7% of mentioned budgets.