A very interesting press release for today 🙂 That’s the introduction for it…
“Dear Sir or Madam,
The global strategic alliance between Scholz & Friends and Lowe Worldwide is now set to see Scholz & Friends working with Lowe in Romania, too. Scholz & Friends Bucharest will be established as an independent agency operating within Lowe Group in a separate joint venture company. Pursuing its strategic alliance with Lowe, the Scholz & Friends Group has ended its previous cooperation with GAV balkanski.”
So Gav remains alone, Scholz took its toys and found a new partner. A surprising move coming after, last year, Gav/Scholz & Friends promoted “Sibiu – European Cultural Capital”, in a contract with MCC worthing Euro 1.5 million.