BBDO România “Played” with Dacia Sandero

Creativity, Marketing

BBDO Romania realized Dacia Sandero’s launching campaign, “Play”, that includes a TV ad filmed on the streets of Barcelona.

The campaign’s target is represented by active young persons, with increasing income and that show independence, an open mind and trust in the future.

The campaign runs at national level, from June 13th to July 12th.