Romania’s Capital City Bucharest Makes Way Into Second Life On Nov 29

Branding, Digital & Media, Marketing, Media

Virtual Bucharest, the 3D replication of the real center of Romania’s capital city Bucharest, will open for public Saturday on the 3D virtual platform Second Life following an annual investment of EUR30,000, a press release read.

Virtual Bucharest is an alternative to classic marketing and targets, in the beginning, to provide an in-depth replication of the Revolutiei Square with the Athenaeum building, the Royal Palace, the Central University Library, as well as nearby streets and stores, all adapted to the Second Life virtual world.

Moreover, Virtual Bucharest offers advertising space for Romanian brands, products and services, allowing an active interaction with users. Romanian companies will have the chance to test the power of virtual worlds and interactive marketing at the highest level on a powerful 3D platform.

The project also targets other Romanian picturesque locations, such as the Bran Castle and the Danube Delta, as well as towns like Brasov, Cluj, Timisoara and Constanta.

Second Life was launched in 2003, but it spread around the world in 2006, once the Embassy of Sweden was included in this World. A series of famous brands also penetrated this World, such as IBM, Cisco, Microsoft, CNN, Reuters, Wired, Playboy, Peugeot, Mercedes, Vodafone, Orange, ABN, ING, Coca Cola, L’Oreal, Philips, Electrolux and others, in an attempt to test the opportunities of virtual worlds.

Second Life currently has over 15 million registered accounts, its own economy and currency, the Linden Dollar, and the value of daily transactions amounts to over $1.5 million.