McCann PR and Domestos (Unilever) launched the campaign „Hygiene at home and in school”, with the objective of educating and informing both children aged 4-10 years old, teachers and parents about the main hygiene rules at home and in school.
The educational campaign runs, initially, in around 100 schools and 50 kindergardens in Bucharest, Iasi and Cluj. It includes also an online platform, www.zeromicrobi.ro, with information regarding a contest that runs in schools and an educative game, Germ Killer, that is meant to make all the targeted publics understand the need for a clean, hygienic and germ-free environement.
Unilever’s team that worked for this campaign includesDiana Stan – SBM HHC, USCE Region, Bogdan Toacşe – Category Manager HC& Laundry, Richard Dimitriu – Brand Building Executive HHC, Natalia Ungureanu – Assistent Brand Manager HHC and Florentin Scarlat – Communications Manager.
McCann PR’s team consists of Imola Zoltan – Managing Partner and Ruxandra Vasilescu – Account Manager. The online part of the campaign is signed by MRM WorldWide Romania and a team that includes Bogdana Butnar – Managing Director, Atena Chiper – Account Manager, Mihai Căluşeriu – Art Director, Viorel Sfetea and Claudiu Gâlcescu Ceia – developers.
McCann PR Romania is affiliated at Weber Shandwick international network and is the PR division of McCann Erickson Group Romania. In four years of activity, McCann PR Romania won 13 prizes, from which six international ones at SABRE Awards, European Excellence Awards, Stevie Awards and Golden Drum.