Romanian eMAG and KissFM radio launched “The Network”, a campaign promoting e-commerce

Advertising, Business, Digital & Media, e-Commerce, Marketing

eMag and KissFm launched “The Network”, a campaign promoting Romanian e-commerce. The campaign is represented by a contest that will run from September 20th to December 17th, on a dedicated microsite – www.reteaua.emag.ro.

The participants accumulate more chances to win the prize by answering the 5 daily questions regarding online life or by buying any product from eMAG and also by activating weekly codes that will be communicated on radio and TV or making their friends join the campaign.

“Besides the promotion objectives, we are trying, through this campaign, to also increase the information level of the participants regarding online activities in general and especially regarding e-commerce”, Radu Apostolescu, Marketing Director eMag, said, according to a press release.

The weekly prizes of the campaign consist in five digital photo cameras Nikon Coolpix L21 and an iPad Apple with 32 GB memory. The big prize that will be awarded at the end of the campaign is a Porsche Cayman.

eMag was launched in 2001 as an online computer store and is one of the pioneers of the Romanian e-commerce.

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