comScore launches Social Analytix™ for social media monitoring

Advertising, Digital & Media, Marketing, Media

comScore launched Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform, the company announced.

The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web. The Radian6 technology, operating  independent of the comScore global consumer panel, captures mentions across more than 150 million social media sources worldwide including blogs, discussion boards, video and image sharing sites and popular social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers.

“The emergence of social media in the past few years has helped usher in the era of the digital consumer, where one’s brand equity increasingly relies on what people are saying about it in the digital environment,” Steve Dennen, comScore Vice President, said. “comScore Social Analytix leverages Radian6’s leading social monitoring technology to help us provide our clients with enhanced insights into an increasingly critical variable in the marketing mix equation: consumer word-of-mouth.”, he added.

comScore Social Analytix will enable clients to monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products and/or competitors, listen and respond quickly to potential customer service issues as they arise, help identify key social media influencers, reach out to them and form strong relationships with their customers, engage with social media users and scale listening and response across their organization and track the lifecycle of campaigns, announcements and communication efforts.

comScore is a global leader in measuring the digital world and preferred source of digital marketing intelligence.