TradeAds Interactive launched, as a 1st on Romanian online market, an innovative instrument to measure communication campaigns’ efficiency. Adnaliser is based on a mechanism that establishes the degree of visibility […]
ZeList Monitor introduced, since this autumn, contingency tables for its main measured variables , as the users of this service are interested by as many insights as possible regarding monitored […]
TreeWorks launched a new version for Zelist Monitor. A year after launching the 1st version of the service, Zelist Monitor comes with a radical change of its users interface, new […]
Kantar Media will take over from GfK Romania and will measure Romanian TV audience starting 2012, a contract with an estimated value of Euro 10,5M, according to Pagina de media. […]
Romanian Bureau for Audit of Circulation (BRAT) announced it is expanding, since October, the Internet Traffic Audience Study (SATI) by introducing the measuring for multimedia content (video and audio streaming) […]
comScore launched Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform, the company announced.
Romanian Bureau for Circulation Audit (BRAT) offers the possibility to audit the daily circulation for dailies. In July 2010, the General Assembly of Circulation Audit Department from BRAT decided to […]