Bulgaria’s Economy Ministry tries to convince Bulgarians to spend their vacations in the country, via a national campaign that will run in December and will be declined on TV channels, radios, print editions, popular websites and outdoor
The campaign is financed with European funds, has a budget of BGN 2.1 M and will be organized by the consortium “Pro Event Business Group Partners 3,” which consists of the advertising agencies Ogilvy, Reforma Advertising, Metropolis Outdoor Media Group and 24/7 Entertainment. The promotional events will be organized by Publicis Bulgaria.
The campaign will feature 70 spots, 40 publications in print media and 80 billboards, located in the central parts of the five largest cities in Bulgaria.
Besides summer and winter, the campaign will also promote alternative forms of tourism, like spa, cultural, educational, rural and eco tourism.