McCann Erickson Romania developed its 1st communication campaign for Imunogrip, products protecting against cold and flu from Labormed. The campaign started on September 27th and runs until the end of November. The campaign includes TV spot and POSM executions.
McCann Erickson’s team that worked on the campaign included Titus Dumitrescu – Group Creative Director, Ion Ludoșanu – Senior Art Director, Ana Romila – Art Director, Alexandru Aron – Senior Copywriter, Raluca Iacob – Strategic Planner, Dana Constantin – Group Account Director, Ana Miculescu – Account Manager, Flavia Marin – Account Executive, Tiberiu Munteanu – Head of A/V Production, Ilinca Nanoveanu – A/V Producer and Liliana Stoicescu – Head of Traffic. The production house was Abis, and Mihaela Dumitrescu was the Group Product Manager OTC Labormed.
McCann Erickson Romania is a multi national and internal awarded agency, with long term partnerships with companies operating on Romanian market such as The Coca-Cola Company, Nestlé, Vodafone, L’Oréal, GM-Opel and MasterCard Europe.
McCann WorldGroup Romania includes the following agencies: McCann Erickson, Momentum, Universal McCann, McCann PR and MRM Worldwide. At international level, the group is part of McCann WorldGroup, onbe of the most powerfull advertising networks with 205 offices in 132 countries.