Starting September, Tnuva, one of the main players on Romanian dairy market, entered Saatchi&Saatchi Bucharest’s portfolio. This way, the agency will insure for its new client services of strategy and creation for all Tnuva’s brands.
The start of the new partnership between Saatchi & Saatchi and Tnuva was represented by the campaign launching Mariuca line of products. For this campaign, Saatchi offered strategy and creative services, including brand concept and positioning, visual identity, packaging design and the development of the communication strategy. The campaign included a TV spot and in-store promotional materials.
Tnuva team that worked on launching Mariuca brand included Adriana Ionescu- Marketing Director, Mihaela Băbeanu – Senior Brand Manager and Angelica Oltean – Assistent Brand Manager.
The Saatchi team included Cristina Iordănescu – Strategy Director, Jorg Riommi – Creative Director, Irina Popp- Senior Copywriter, Lucian Cernat- Senior Art Director, Alexandra Ivan – Group Account Director, Liana Petraşcu- Senior Account Executive.
Also, Saatchi & Tnuva already work on launching also Tnuva Cottage with green olives.
“I am happy we have the opportunity to handle the communication for such an important player on Romanian dairy market. I am convinced that this combination between Saatchi&Saatchi experience and the extremely attractive brand portfolio from Tnuva will have very good results, both in term of creative work and in sales”, Radu Florescu, CEO Saatchi & Saatchi, said.
Before starting working with Saatchi &Saatchi, Tnuva had a multiple years relationship with McCann Erickson Romania, agency it worked with since the launch of Tnuva on Romanian market.
Saatchi&Saatchi Bucharest is part of one of the biggest communication groups in Romania. The agency has in its portfolio clients such as Toyota România, P&G (Ariel, Head&Shoulders, Pampers), Raiffeisen Bank, Intersnack (ChioChips, Fiesta), PSI (Love Plus), United Way Romania, Special Olympics România and others.