Bits

Cristina Blanaru Branding, Creativity, PR
  • Lowe & Partners Romania won a pitch organized in August-September 2010 and developed the latest campaign for Delikat. The campaign includes a promotion, that runs at national level, from November 15th 2010 until January 15th 2011.The campaign is promoted through TV ad, in-store posters and a website – www.promotiadelikat.ro – realized by HyperActive (also part of Lowe Group Romania)
  • Cohnandjansen JWT signs a new campaign for Unisol, that uses a new creative platform launched in November. The teams involved in campaign were from the client – Bunge Romania, Cohnandjansen JWT and Zenith Media.
  • Danone Romania invested Ron 1M in an internal communication program dubbed “Oxygen”. The funding for the program is co-financed by Social-European Fund. The program is promoting the prevention of proffesional risks among employees and encourages positive changes regarding health and security at the workplace.
  • BrandTailors finished the rebranding process for Monsena, company that offers products and services in construction field.
  • Alexandrion Grup Romania decided to introduce, starting November, anti-alcohol warnings on the labels of its spirit drinks. The brands that already have the new labels are Alexandrion, Alexander and Kreskova, according to DailyBusiness