Graffiti BBDO signs the new communication platform for Romanian telecom operator Romtelecom, adopting an action movie style, after the previous campaigns (focused on Telcu family’s animated story and Thriller Movie ads series).
According to Strategic.ro, the new communication platform for Romtelecom includes 3 new executions that communicate the special winter holiday offer from Romtelecom for the fixed line services (Voce) and broadband internet (ClickNet), brought together under the concept “Buy one and you receive 3”.
The new executions follow the cinema style direction already characteristic for Romtelecom’s campaigns in the last two years, but uses a new style, more dynamic and specific for action movies.
Romtelecom’s new campaign has in center a special agent that is more agile, charming and versatile than James Bond itself and that has as mission to present the new winter offer from Romtelecom.
The new campaigns are running in November and December and are declined on TV, radio, press, OOH and in-store.