Romanian marcom 2010 – July to December

Creativity, Digital & Media, Marketing, PR

Second part of 2010 came with a few important moves for the Romanian marcom industry.

The most significant move was the direct entrance of Publicis in Romania, by buying the local affiliate companies and unifying them under Grupul Publicis Communications Services Bucharest.

Also, the second part of the year was the one in which Google officially entered the Romanian market and Microsoft Romania changed its creative and media partner, choosing to go further with Publicis.

New people took over some agencies, other were named partners, such is the case of Alina Damaschin, CEO Rogalski Grigoriu, Oana Bulexa, Partner at The Practice, Mona-Lisa Caravaniez, Managing Director at Ogilvy&Mather România and others.







Instant Messenger, used by 2/3 of the Romanian internet users