Month: December 2010
Romanian Central Bank gov.: For a county brand, we need more powerfull ones inside the county
Romania’s brand should be sustained mainly by many internal powerful brads, and a good reputation of Romanian services and goods can be achieved only if the values of the society […]
Mini shows off customizaton with an interactive projection
Mini Canada ran the campaign Mini Vending Machine, a fully-interactive night projection in Canada during which the latest models of the car were showed off with a variety of different […]
Online football training with Cristi Chivu, from Vodafone Romania and McCann
Vodafone Romania and McCann Erickson Romania came with a first on the Romanian advertising market, organizing the 1st sports training exclusively over the Internet. The event is part of a […]
Axa Life Insurance, in Saatchi & Saatchi’s portfolio
AXA Life Insurance, part of AXA Group, leader on the international financial and insurrance market, entered the Saatchi&Saatchi’s portfolio of client this December. The Romanian agency will be make the […]
Harris Poll: M&Ms, the highest in brand equity for teens and young adults in US
M&Ms is the highest in brand equity for teens and young adults, as the 1st annual Youth EquiTrend study made by Harris Interactive shows. The 1st annual Youth EquiTrend® study […]
Romanian Business Review changed the layout
Romanian business weekly Business Review, published in English, adopted a new and modern layout, easier to read and bigger than the previous one. The changing process was started since last […]
Bergenbier’s media account leaves Starcom for Initiative
Bergenbier S.A. chose the media agency Initiative to administrate its media account starting February 2011, ending this way its 3 years relationship with Starcom, part of Leo Burnett Group Romania […]
DDB Stockholm – the Interactive Agency of the Year at Eurobest 2010
DDB Stockholm won the Interactive Agency of the Year at Eurobest 2010, as Ogilvy France was presented the Agency of the Year award and DDB also won Network of the […]
eMAG, certified as Apple Authorised Reseller in Romania
eMAG was certified as Apple Authorised Reseller in Romania and aims in tripling Apple product’s sales in 2011, according to a press release. eMAG was given the certification after an […]
Antena Group, the new operational umbrella for Antena 1, Antena 2 and Euforia TV
Antena Group is the new operational umbrella under Antena 1, Antena 2 and Euforia TV channels will run their activities. Along with this consolidation, Antena 1 SA will transform into […]