Month: December 2010
Mather Romania signs a 1st TV campaign for Piraeus Bank
Mather Communication Romania started a campaign for the new crediting product of Piraeus Bank Romania. The communication campaign started on December 6th and uses a mix that includes TV, online […]
Saatchi&Saatchi has a new creative team
At the end of a year in which agency’s portfolio continued to increase, Ana-Maria Ţarălungă – Copywriter and Alina Zaharescu – Art Director are joining the creative department of Saatchi […]
McCann Erickson launches First Print Art Fest in Romania
McCann Erickson launches the First Print Art Fest in Romania, a digital art festival that will be hosted in agency’s garage. PAF is a space dedicated to all innovative art […]
EIAA: More than half of Europeans are spending over 12 hrs online
More than half of Europeans (54% or 279m) spend normaly around 12.1 hours a day on the internet. While online, Europeans send e-mails (76%), use social networks (45%), instant messager […]
UPDATED: Different nationalities together in a supermarket, on Human Rights Day
(Adds info regarding the result of the campaign) On Human Rights Day, over 20 persons of different nationalities were integrated in the real, – Vitan store staff, to transmit anti-discrimination […]
Sexy ads don’t go well with Americans – study
Although sex sells and advertising industry probed that more than once, a recent study made by AdWeek and Harris poll showed that more than half of Americans (56%) say they […]
DDB Bucharest’s Managing Director and Creative Director leave the agency
Mirela Angelescu, Managing Director at DDB Bucharest since June 2008, and Theodor Sandu, Creative Director of the agency from almost the same time, end their work relation with DDB Bucharest […]
McCann PR & Graffiti PR, awarded at European Excellence Awards 2010
Coca-Cola Romania and McCann PR received the European Excellence Awards for the mot appreciated PR campaign in the region, developed for World Cup FIFA 2010. Also, Graffiti PR received an […]
Mediafax and Orange launched a mini-gastronomical mobile site
Mediafax and Orange launched, together with Elicom and Media Sat, the 1st mobile gastronomical mini-site, available in the Orange mobile portal. The mobile gastronomical site includes recipes and menus for […]
Taxis with commercial, from airport to downtown Bucharest
Carmedia and Fly Taxi closed a partnership that will have as a result the exposure of taxi’s clients to commercial messages from Otopeni to downtown Bucharest The 1st campaign that […]