Romania’s brand should be sustained mainly by many internal powerful brads, and a good reputation of Romanian services and goods can be achieved only if the values of the society are changing and the competition increases, Romanian Central Bank Governor, Mugur Israescu, said, quoted by Mediafax.
According to him, Romania needs a brand and that might be achieved through competition. “I think the next 10 years must be dominated by this word: competition”, said Isarescu.
To be taken in consideration on European market, the Romanian companies must create excellent products and services in order to develop distinct, known and powerful brands.
Isarescu also thinks leadership will be very important, mainly because it is needed a cultural change and the introduction of new models for the young generation.