comScore report on digital marketing trends in 2011

Cristina Blanaru Digital & Media, Marketing, Mobile, Studies

comScore releases “The 2010 U.S. Digital Year in Review”, a report that highlights the digital marketing trends and their implication for 2011. The report is available for download here.

“2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms,” said comScore chairman Gian Fulgoni

With the improvement of the economic environment in 2010, digital media industry showed a significant growth across various media platforms, with  innovations bringing an unprecedented number of options to consumers.

In 2010, social networking continued to gain momentum, with 9 out of every 10 U.S. Internet users now visiting a social networking site in a month, and the average Internet user spending more than 4 hours on these sites each month. Nearly 1 out of every 8 minutes online is spent on Facebook.

In the core search market front, the growth was of 12% last year, driven by a 4% increase in unique searchers and an 8% increase in the number of search queries per searcher.

US internet user received a total of 4.9 trillion display ads in 2010 with display ad impressions growing 23% year on year on December 2010. Social networking sites, which now account for more than one-third of all display ad impressions, were a significant driver of growth in the display ad market in 2010.

Also, in December 2010, the average American spent more than 14 hours watching online video, a 12-percent increase from the prior year, and streamed a record 201 videos, an 8-percent increase.

Major milestones in mobile were crossed during the year as smartphones reached 1 in 4 mobile subscribers and 3G penetration crossed the 50 percent threshold. Approximately 47% of mobile subscribers are now connected Internet media users (via browsers, applications or downloaded content), up 8% from the previous year.

comScore is a global leader in measuring the digital world and preferred source of digital business analytics.

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