Online Leading Brands Romanian 2011 is a study realized by Evensys and Gemius and that reached at its 4th edition.
The study’s results were made public during in the 1st day of Digital Marketing Forum, event that takes place on 22nd and 23rd February, in Bucharest.
According to the research, the most popular Romanian brands are Dacia (that drops 2% in popularity compared to 2010), Ciocolata cu Rom (+5%), Ursus, Borsec and BCR. Top 10 is completed by Petrom, Dorna, Cotnari, Napolact and Poiana chocolate.
On the other hand, the most trustful Romanian brands are Dacia (auto), Borsec (mineral water), BCR (banking), Ursus (beer), Petrom (oil), Dorna, Cicolata cu Rom (chocolate), Farmec (cosmetics), Gerovital (cosmetics) and ProTV (media).
Also, the study shows that the most present Romanian brand online is also Dacia, followed by BCR and eMag. The rest of top 10 is completed by Ursus, Borsec, Petrom, ProTV, Dorna, BRD and Ciocolata cu Rom.