Brandaffair made the new slogan for Tassullo, company that differentiates itself on constructions market through a simple and explicit slogan “Bun la casa omului” (“Good to have in the house”).
The slogan is inspired by a Romanian popular say and recommends the premium quality of Tassullo’s products.
The slogan created by Brandaffair benefits of its own identity, a friendly logo. The new identity communication is made through TV inserts at Romanian Football Timisoreana Cup and through an outdoor campaign in Bucuresti, Timisoara and Lugoj.
The message is targeted both to the domestic user and to the specialized workers, underlining the fact the respect Tassullo has for its clients through the high quality products offered to them. The strategy was realized after intense discussions with both Romanian and Italian marketing representatives, that had as a result the appearance of a slogan fitted for the Romanian public that is both sincere and positive
Teodora Jors, Art Director Brandaffair
The slogan is suited to Tassullo’s identity and we are happy because it transmits the fact that we are close to the client. The fact that we are official partners at Timisoreana Football Cup is a plus that makes the slogan visible to all football fans
Cezar Margine, Marketing Manager Tassullo Romania
Brandaffair is a full service advertising agency with Romanian capital that started operating on the market in 2005.