Month: April 2011
Romanian kids radio Itsy Bitsy launched a products range for kids, innovating in advertising
Romanian kids radio Itsy Bitsy launched a products range for kids, Bebicina, in a new product design and packaging, through an educative show targeting parents and entitled “Smart Baby”. The […]
Romanian ZeList Monitor relaunches, with eyes on Facebook and forums and other features
TreeWorks launched a new version for Zelist Monitor. A year after launching the 1st version of the service, Zelist Monitor comes with a radical change of its users interface, new […]
Fanta launches the Salutes fight, a new promotion part of Fanta Play on! campaign
Fanta launched Salutes Fight, a new promotion part of the global Fanta Play On! campaign. The promo started in Romania on March 14th on and will run for 8 months, […]
Bucharest-o-meter, an online survey for people’s problems
Elena Udrea, president of Romanian Democrat Liberal party, Bucharest branch, launched, on her blog, an online survey entitled Bucharest-o-meter, mentioning this has no relation with an announcement regarding her running […]
Beauty Does not Have Just One Queen
McCann Erickson Israel VP Creative: Eldad Weinberger VP Digital Creative: Nir Refuah Creative Director: Nir Levy Creative Content: Danna Blum Copywriter: Yoav Hebel Art Director: Galia Kedem
Romanian national tourism campaign, signed by Carter Films, Godmother and Media Investment
Carter Films, Godmother and Media Investment are the 3 Romanian agencies that worked implementing the Romanian tourism campaign that will run nationwide, in Romania. Romanian Ministry of Regional Development and […]
Czech ad market growth, predicted by media agencies
Several media agencies have released their forecasts for the development of the Czech ad market in 2011. According to Universal McCann, Czech advertising market will grow by 3.5%, still not […]
SRR wants to open a radio station in Moldavia
Romanian SRR management supported, in front of Deputy Chamber’s Culture Committee, the necessity of opening an own radio station in Moldavia, according to Romanian public radio’s site András István Demeter, […]
The arranged marriage Realitatea Media – Asesoft, ending with a scandalous divorce ?
In the last couple days, Romanian media market was shaken by a scandal that can and probably will end up the arranged marriage between Realitatea Media and Asesoft. Announced in […]
IAA Romania awarded Excellence Awards for 2010
IAA Romania’s board awarded 12 Excellence Awards, an Award from IAA Senate and 3 special awards, during a gala organized on Thursday night. IAA’s awards aim to recognize publicly people […]