Romanian Advertising Council will overview digital also

Advertising, Digital & Media, Marketing, Media, Mobile

Romanian Advertising Council will overview and act as a watch dog to respecting ethical principles in digital communication, according an announcement made by its representatives, during a press conference, Wall-Street.ro writes.

Following reglementations from European Advertising Standards Alliance (EASA), ethical and good practices codes from advertising expand over digital, the compliance to them being monitored by RAC.

EASA rule are applied also for mobile platforms, digital outdoor, contextual advertising, search engines advertising, diplay advertising, viral, UGC and in-game ads.