GSD&M Idea City and MJZ director Phil Joanou realized a new spot for the US Air Force’s ongoing “It’s Not Science Fiction” campaign.
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The spot, set in a post disaster metropolis of the future, follows Airmen on their mission to rescue a group of local citizens from certain destruction at the precipice of a collapsing bridge.
MassMarket created the post disaster environment from plates of downtown LA including the full CG destruction of the 6th street bridge downtown. To take the viewer from the world of science fiction to the present day they worked with Phil Joanou and the agency to design a futuristic fleet of rescue aircraft. The aircraft then transforms into the modern day C17 in the dramatic climax to this hero’s tale.