CohnandJansen JWT launched a new campaign for Jacobs Ice Coffee, “Superinvitation to fun”, campaign that refers to the summer holiday everyone is waiting for and deserving.
The campaign started on June 20th, included TV and outdoor and will have also an online component. Moreover, an important role in the company is the strong in-store support, nationwide.
In one form or another, we all collect memories in our holidays. The superinvitation from Jacobs Ice Coffee gives you the pretext to make a visual jump directly in the future. Because, when you accept an invitation, you give the chance to something to turn into a memory you will want to tell over years”
[vimeo 25452243 nolink]
CohnandJansen JWT’s team involved in realizing the campaign includes Viorela Turcu – Copywriter, Liviu Avasiloaiei – Art Director, Paula Rusu – Art Director, Ana Maria Olaru – Strategic Planner, Gabriela and Mihai Gheorghe – DTP, Ilinca Dumitrescu – Producer, Andrei Cohn – Partner & Creative director, Cristina Jansen- Partner & Group Account Director.
Kraft’s team included Nicoleta Florescu – Snacking Brand Manager, Theo Filos – Marketing Assistant and Simona Potecu – Marketing Director.
The media for the campaign was handled by Starcom (Alexandra Iavorschi and Marius Florea), while the production house is Carioca.