Month: September 2011
Another year of planning – The Planner Survey 2011
A new edition of The Planner Survey, the 7th, was just released. This year, the survey included 2113 completed questionnaires, coming from 909 planners from USA and from 1,204 from […]
Bucharest’s Old Center, the stage for a Goodies Hunt, an Orange project signed by Hyperactive
Hyperactive, part of Romanian Lowe Group, turned Bucharest’s Old Center in a stage for a Goodies Hunt, a project made for Orange. The agency developed an app that is part […]
Romanians and advertising – love and hate?
GfK Romania made, for IqAds, Romanian specialized marcom online publication, a research to understand better the way Romanians are perceiving advertising. The initiative aimed to find relevant insights about how […]
True blood = Blue Blood
A week after the event, when the ideas and feelings properly settled down, it is the time to write down the impressions after an event that went out from established […]
Touch Screen Displays – Volkswagen
Agency: Red Urban Canada Executive Creative Director: Christina Yu Writer: Jon Taylor Art Director : John Thai Integrated Producer: David Isaac, Andrea Hull Developer: Drew Cox, Heung Lee Account Director: Caroline […]
IKEA Romania, Webtailors and Punct Advertising are chasing small spaces
IKEA Romania launched a campaign that is “chasing small spaces”, inviting consumers to inspire from IKEA’s catalog to decorate and fill even the smallest spaces. The campaign started on August […]
Research: Ursus – most remembered after Romania-France football game
Exact Research and Consultancy, BBDO Group’s marketing research agency, made a “Day After Reach” research regarding the most remembered brands for the public that watched, on Romanian Television, the football […]
Romanian Plastic Artists Association (UAP) launched a branding contest
Romanian Plastic Artists Association (UAP) launched a national contest that targets local artists and asks them to create the new visual identity and the new slogan of the association. The […]
Philip Kotler comes back to Romania for a first accredited training for communication specialists, in June 2012
Philip Kotler comes back to Romania for a first accredited training for communication specialists, on June 5th 2012, during an event organized in partnership by Confident Public Relations and V+O […]