The online platform www.povesteakindersurprise.ro is a magical story in Kinder Surprise Story magic land, that was set up by HyperActive. Conceived as a digital book for children and filled with illustrations, 3D graphics and animations, the platform introduces a new story page for each launch of a Kinder Surprise new collection. Interactive games and specially tailored contests around every collection are introducing the people in the fascinating land of the 1st chocolate egg with surprises
Kinder Surprise platform is more than an interesting stories collection. It is a challenge to creativity in an amusing way. Because Kinder Surprise’s fans like collective actions, we wanted to make them part in writing each story page and in discovering, step by step, the new surprises
Client Service Director HyperActive
The 1st page was written at the beginning of September, once with the launch of the new Mouse Doctors collection. To attract consumers in the story, HyperActive developed 1st a teasing component, using social media.
To find out this autumn’s surprise, placed somewhere behind a secret door, the platform users, logged on their Facebook accounts, were invited to bite from a big piece of cheese. With each click, cheese piece shrank and, in the end, the last clicks were awarded with surprise awards.
In 10 days since launch, the number of users increased magically, with over 6,700 bites in the cheese activated and over 50,000 views of the site.
The 1st Kinder Surprise story was announced via Facebook, Google Adwords and websites with big audience.
During the teasing and revealing steps of the campaign, the website counted 360,000 page views and over 7,000 users that made an account to enter the game.
HyperActive is a full service interactive agency that offers complete communication and digital marketing solutions such as: web platforms developing and management, online marketing (optimization and advertising on search engines – SEO & Google AdWords, online advertising & PR, e-mail marketing, viral marketing), mobile marketing, hosting and special interactive projects.
In agency’s portfolio there are clients such as Ferrero Romania, UPC România, Orange, Bergenbier SA, Farmaciile Dona, Johnson & Johnson, Forever Living Products, Unilever, BMW, IAB Romania and Bayer.
HyperActive is member of Romanian group of cos. that also includes Initiative, Lowe&Partners, Brand Connection, GolinHarris Bucharest and Medic One.