Adform is a demand site platform, after recently introduced features in real time bidding, an action that made it become the most comprehensive player in online display advertising in Europe.
The market for so-called “real time bidding” is estimated at up to six billion dollars in the US only this year and the numbers are expected to quadruple by 2015.
Real time bidding has transformed the previous industry standard media buying process; purchasing is performed automatically, based on an exact budget and upon the advertiser’s target audience.
Without having contact with the media where the ads are bought, media agencies and advertisers are able to conduct their insertions via the online display platform Adform, where everything happens in real time as on a stock market, ensuring that prices and objectives are 100% up-to-date.
Adform’s method also offers time-saving benefits, eliminating media contacts or negotiations related to the price.
We have an extremely strong established position in Scandinavia and, with our take on real time bidding, we have our sights firmly set on the rest of the European market
Martin Stockfleth Larsen
Marketing Director Adform
Our competitors typically offer a platform that only handles media purchases (…) We have a unique platform that supports the entire process of online display advertising from media planning and buying to optimization and reporting. We will do our utmost to save our clients both time and money
Adform’s Product Director
Adform offers real time bidding ad purchase through three of the market’s major players, Microsoft Advertising Exchange, DoubleClick Ad Exchange and Appnexus. The ability to utilize Microsoft’s ad exchange is particularly interesting, as Adform is the first player in the Nordic countries to collaborate with the company.
Adform close the loop by integrating media planning, buying, optimization, and reporting for all online display advertising in one place, saving time, money and resources.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding for media agencies and online advertisers. Adform was established in Denmark in 2002 and now has offices in 10 countries including Nordics, UK, Germany, Spain and Italy.