Publicis Italy created “Sunrise belongs to moderate drinkers” for Heineken

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Publicis Italy and AQKA created the new global responsible drinking campaign for Heineken, “Sunrise belongs to moderate drinkers”, that includes a new TV spot that promotes responsible alcohol consumption.

The 85 second film is called “The Sunrise” and was shot in London.

Bruno Bertelli and Cristiana Boccassini are behind the executive creative direction of the spot, with planning by Alastair MacLean of Publicis Conseil. Fredrik Bond directed the spot.

The film’s protagonist is presented enjoying a legendary party, whilst drinking responsibly. He ends his night seeing in a spectacular sunrise with DJ Audrey Napoleon, one of the world’s top international female DJs. The film also features an exclusive new track called “My Sunrise”.

The latest phase of Heineken’s attempt to encourage responsible consumption of its brands has begun, using the new theme ‘Sunrise belongs to moderate drinkers’.

The campaign is part of global “Open Your World” campaign and will run throughout the festive season, on YouTube, Facebook, Heineken’s website and broadcast media.