Gemius, internet research specialist with activities in Europe, Middle East and North Africa, and its partners are preparing the next Internet CEE conference, scheduled to take place on May 16th-17th, in Warsaw. This year’s edition motto is “Data connected” and the participants will be key players of the regional online industry.
The 2012 Internet CEE conference, organized by Gemius and NoNoobs, an event and publishing company, is at the fourth edition and is dedicated to online advertising market, e-commerce and the internet media.
We expect this year’s conference to be a summary of the most important achievements of the online industry which we have witnessed during the two years that have passed since the last Internet CEE. Bearing in mind the remarkably positive feedback that Gemius received following the previous events and the influence that the project has on regional internet industry integration and exchange of the best practices, we couldn’t be more excited about organizing the next edition
International Marketing Director Gemius
In reference to the event’s tagline – Data Connected – this year’s conference is intended to answer the issues of maximizing the positive impact of information and internet as well as mobile technology in running a business and effective communication. Furthermore, this two-day industry experts meeting will focus on discussing the ways that digital media and businesses serve the needs of their clients as well as the ways how consumers interact with each other and the brands online
Previous conferences (in 2007, 2008 and 2010) revealed the need for this kind of a regional event. Internet CEE, gathering renowned experts on the internet market, serves as a platform for sharing ideas and know-how of the key players from and beyond the Central and Eastern Europe region.
Gemius is an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is currently operating on thirty markets. The company is the pioneer of the full hybrid methodology for online audience measurement, integrating both consumer panels and advanced site-centric research, giving media planners highly credible results (gemiusAudience). It also offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above-mentioned research services, Gemius offers studies on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).