BrandTailors developed the identity for Phill restaurant, entering HoReCa services branding segment


Romanian strategy and brand design company BrandTailors developed the brand identity for Phill –  the newest restaurant concept on Romanian HoReCa market.

Developed around the innovation concept, Phill’s visual identity uses playfull graphic executions, unusual shapes and vivid and unexpected colors in order to give cohesion for brand’s values –  unexpected culinary experience, innovative space, unexpected comfort to the colors – and to integrate them under a butaphoric logo, Phill the elephant, that rounds up the brand experience in its essence.

It is for the first time when a restaurant in Romania works with a branding company to develop brand’s strategy and image, in line with the interior design and services functionality. Although new for our team, Phill project confirms once more the full understanding BrandTailor has for all branding variables needed to  correctly fundament the coherence of a brand, in a remarkable way.

Andreea Florea

Brand Strategy Coordinator

When it comes of brand’s rethoric, it completes Phill’s visual identity, offering expresivity through a relaxed, friendly and familiar approach. Phill’s slogan – “restaurant and more” – increases brand’s addressability and its relevance for its target.

BrandTailors team working on the project included Andreea Florea and Beatrice Danis – brand audit, Andreea Florea – strategy and brand rethoric, Lehel Mako Mor and Ovidiu Pop – brand design, Ovidiu Pop –  logo design, Andreea Florea and Ovidiu Pop – brand communication, Alina Cranga – project manager, Mihai Parpalea – image retouche and pre-press.