GolinHarris, Lowe&Partners and HyperActive were the agencies that worked on a Kinder Chocolate project that saw kids declaring their love for their mothers. The project is built around an online platform, Mamicadetoatalauda.ro.
Through the campaign, kids were encouraged to declare, through simple and sweet gestures, the love for their mothers.
The educational and interactions platform was created by GolinHarris and developed by HyperActive last year, for Kinder Chocolate.
Mother’s Day campaign was active between March 5th – 11th and was declined on YouTube and platform’s Facebook page.
Campaign’s concept was based on the insight that all kids love their mothers and would like to thank for what they are doing for them every day, but they are too small and don’t have to many options to do that. That is why we thought to offer them the chance to express their love live and to spoil their mother by helping her to win the big prize
Consumer Division Manager GolinHarris Bucharest.
Project’s creations and management were made by Lowe&Partners, that gathered together the kids in a special cabin built at Baneasa Shopping City. The love signs were published live on platform’s YouTube channel, created by HyperActive, and on the Facebook page . For their sincere love declaration, kids received Kinder Chocolate, while their mothers enter the race to win, following a draw, a makeover and an appearance in The One magazin.
In this project, Ferrero Romania was represented by Camelia Dau – Senior Brand Manager and by Alina Popa – Manager, Consumer Division GolinHarris, Ana-Maria Smultea – Senior Account Manager and Ioana Vulcan –Account Executive from Lowe&Partners and Alexandra Trofin – Account Manager HyperActive.