Lay’s – The Duel


Ad commercial part of a new campaign developed by Graffiti BBDO for Lay’s (PepsiCo). The campaign includes in store, online (with a social media component) and TV spot. The ad will be broadcasted in Romania, Bulgaria and Moldavia

Graffiti BBDO:

Mihai Gongu – Creative Director, Octavian Toma – Group Creative Director, Roxana Cristea – Copywriter, Ela Ciorita – Art Director, Stefan Chiritescu – Head of Strategy, Lavinia Florea – Account Director, Cristian Calinescu – Account Manager and Liviu Isop – A/V Director.


Lavinia Ghinescu – Assistant Brand Manager Lay’s, Anca Toana – Group Brand Manager Lay’s & Krax, Alina Nicolae – Junior Brand Manager Lay’s & Krax, Oana Mirica – Brand Manager Lay’s and Alina Imbrea – Marketing Manager Snacks, PepsiCo East Balkans.

Daniel Lwowski directed the ad

info via IqAds

“Come for a Lay’s!” is the newest Lay’s invitation, launched via a TV ad. The commercial has as stars a part of the actors in a Romanian series – “Bet with Life”, also members in LaLa Band. The ad targets the people that spend their free time with close friends and appreciate the taste of real potatoes

The idea of the new ad is based of Lay’s irresistible taste, that transforms the moments with friends into memorable ones, starting with the last chips in the bowl. This way, Lay’s is like salt and pepper of friends meetings, and a new TV ad shows this through how energetic and happy the Lala Band members are. The association between Lay’s and some of the band’s members is meant to promote “Come for a Lay’s!” message in an original way and the young actors did that in an awesome way

Alina Imbrea

Marketing Manager Snacks, PepsiCo East Balkans.

The actors from “Bet with life” present in the ad are Alina Eremia (Ioana Anghel), Dorian Popa (Andrei Popa), Sore Mihalache (Sara Nastase), Cristina Ciobănaşu (Anca Anghel), Vlad Gherman (Vlad Stanescu), Dima Trofim (Dima Trofin) and Costin Cambir (Razvan Oprea).