Starting May, GolinHarris Bucharest is handling PR for Veka Romania, local subsidiary of the German producer Veka. The agency won the account following a pitch in which were involved 3 specialized agencies and will coordinate Veka communication activities in an integrated system, insuring the entire spectrum of PR services business to business and business to consumer.
Veka means innovative technical solutions of German quality. We target multiple publics and we wanted to communicate as good as possible towards out direct partners (…) and their clients, that benefit of Veka solutions (…). We found at GolinHarris a strategic and efficient team, that understood our business and target and, in the same time, offered us a fresh perspective on communication
Marketing Manager Veka Romania
GolinHarris will elaborate and implement an integrated communication strategy, on own, shared and earned media, with accent on digital communication.
Veka has a strong business model and a vision oriented towards consumer, and is also assuming the duty to inform the public. Our strategy will start from this and will decline differently on each target, with social media channels playing an essential role
Head of Corporate Division GolinHarris
GolinHarris team working on Veka account includes Monica Botez – Head of Corporate Division, Irina Roncea – Senior Manager, Ana Maria Nitoi – Media Associate, Anca Marcu – Media Associate and Valeriu Ispir – Digital Manager.