Romanians told emotional stories in Renault’s Olympic themed campaign

Marketing, PR

Romanians entered emotional stories in the 1st stage of the online competition organized by Renault, in which the auto brand seeks for 100 ambassadors of Olympic values. Following this stage, 3 winners were designated and they will have the chance to live Olympic experience in London, where each received a 2 persons trip and tickets for the finals in Gymnastics and Swim competitions.

The winners’ list was posted on campaign’s dedicated platform. The people that entered their stories in the contest but weren’t the 1st wave of winners will enter the race for Romanian Olympics Club entry, that will continue until August 12th.

The same platforms allows Romanians to know better Romanian athletes that are attending Olympic Games, with each athlete having his or her own section on the website, while Renault Romania’s Facebook presents each of them, one sportive a day, with photos, competitions history and photos.

Renault Romania is main sponsor of Romanian Olympic Committee (COSR) and supports Romanian athletes participation to London Olympics. Each athlete that will bring back home a Gold, Silver or Bronze will receive a car from Renault.



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