The Practice – Agency of the Year at Romanian PR Award

Newsroom Festivals & Awards, PR

The Practice Romania got the wanted Agency of the Year awards at this evening’s Romanian PR Award 10th edition Gala, after its team was called on the stage the most and after it had a lively and restless gallery that cheered each and every trophy.

Agency of the Year was won by The Practice with 14 awards (4 gold, 5 Silver and 5 Excellence Diplomas in 12 competition categories) after entering the competition with 8 campaign and 18 works on shortlists in 13 competition categories.

We congratulate the organizers of the competition for their 10 years effort and for this wonderful and competitive anniversary edition. We want to thank all out clients that know that results are achieved through creativity. We are very happy to receive for the 2nd time the Agency of the Year award in Romania. We received during the last year many important international prizes, but the recognition at home, from the local industry, brings us even more joy. It is normal – everyone wants to be appreciated first of all by his peers at home. We won 14 prizes, a number that is exactly the one of today’s members in The Practice’s team. Big congrats to this wonderful team

Gabriela Lungu,

Managing Partener & Creative Director The Practice.

 It is the 4th year when we win in PR for Marketing category: 2007, 2009, 2011 and again this year (…) It is also the 2nd year in a row when we win Crisis Communication and Events. For these awards, our joy is multiple, as they reconfirm our agency’s performances in categories very important for PR

Oana Bulexa

Head of PR Department The Practice.

We won at this PR Awards edition also new prizes in important categories: Digital PR/social media (where we had 3 shortlisted campaigns) and Website/intranet/blog. This shows that the involvement of PR specialists in online becomes a priority for brands that want valuable content and a responsible management of social media. Moreover, we proved creativity and results in areas normally neglected by PR, by winning, for example, the External Publications category

Monica Jitariuc

Head of Social Media Department, The Practice.

The Practice’s most awarded campaign was the one for Renault, with 1 Gold, 2 Silvers and 3 Excellence Diplomas.

In total, at this year’s awards, the jury awarded 16 Gold trophies, 33 Silver, 11 Excellence Diplomas and 1 special award in all 24 competition categories

More details on the awards and the winners are more likely to come in the next days but, for now, the winners are:

Corporate communication: 

PR for marketing – existent products and services 

PR for marketing – new products and services 

  • Gold: Varta Romania & The Practive: Face to face with The Indestructible!
  • Silver: KRUK International & Rogalski Grigoriu PR: My duty
  • Silver: PepsiCO – Unilever & GolinHarris: Green TeaUnion
  • Silver: Trilulilu Music & The Practice:  Z Day

Communication for crisis, risks and opportunities management 

  • Gold: Trilulilu Music & The Practice: Z Day
  • Silver: SIF & GolinHarris Bucharest: SIF Muntenia “Putsch” – SAI Muntenia Invest manager perspective

Digital PR and Social Media

  • Gold: UPC Romania & Graffiti PR: Tech School
  • Silver: Intact Media Group: Salvation for  SMURD
  • Silver: Siemens Romania & Pi 2 PR: Siemens Race
  • Silver: Varta Romania & The Practice: Face to face with The Indestructible!

Internal Communication: 

  • Gold: Mega Image: Communication ambassadors
  • Silver: Renault Romania & The Practice: Renault Romania seeks and awards 100 ambassadors of Olympic Values!

CSR and dialogue with co-interested groups 

  • Gold: UPC Romania & Graffiti PR: Tech School
  • Silver: Romanian Commercial Bank: Summer job in BCR
  • Silver: Petrom & Graffiti PR: Leaders for communities in Andrei’s country
  • Silver: McCann PR & Education, Research, Youth and Sports Ministry, in partnership with Domestos (Unilever brand): Hygiene at home and at school

Environement projects communication 

  • Gold: Siemens Romania & Pi 2 PR: Siemens Race
  • Silver: Siemens Romania & Rogalski Grigoriu PR: Heart of town 20.20
  • Silver: Unilever Food Solutions & Makesense PR & The Syndicate: My Doggy Bag is a Goodie Bag

Media Relations

  • Gold: Renault Romania & The Practive: Renault Romania seeks and awards 100 ambassadors of Olympic values
  • Silver: GMP PR & Child’s Phone Association: Smile Contest
  • Silver: PepsiCO – Unilever & GolinHarris Bucharest: Green TeaUnion
  • Silver: UPC Romania & Graffiti PR: Tech School

Public Affairs & Advocacy & Lobby

  • Gold: Romanian Angel Appel & GMP PR: Grey zone
  • Silver: Pro TV: I want to have my own parents also!

Financial Communication 

  • Gold: Provident Financial Romania & Graffiti PR: Family’s budget

NGOs. Civil Society 

  • Gold: IREX Foundation & GMP PR: Stories seekers
  • Silver: Little People: Paralimpyc Champions
  • Silver: Romanian Angel Appeal & GMP PR: Grey zone

Communication for public domain 

Communication for financial services and products

  • Gold: KRUK International & Rogalski Grigoriu PR: My duty
  • Silver: ING Bank Romania & The Practice: ING = e-banking

Communication for medical products and services 

  • Gold: SofMedica & GolinHarris Bucharest: Meet Da Vinci
  • Silver: Point Public Affairs & Coalition to prevent cervical cancer: Anti-HPV vaccine, between fear and statistics

Budget  – / Creativity  +

  • Gold: World Vision Romania & Rogalski Grigoriu PR: How do I get to school?
  • Silver: Little People: Paralympic Champions
  • Silver: OMA VISION & Asociația 100%.RO: 100%.RO – Couture Image for Romania

Excellency Diplomas 

Website, Intranet, Blog

  • Renault Romania & The Practice: Renault Romania seeks and awards 100 ambassadors of Olympic values
  • UPC Romania & Graffiti PR: Tech School

Events 

  • Varta Romania & The Practice: Face to face with The Indestructible!
  • World Vision Romania & Rogalski Grigoriu PR: How do I get to school?
  • Trilulilu Music & The Practice:  Z Day

Newsletter intern

  • Pi2 PR & Siemens Romania: Together

Press kit

  • Vitrina Advertising: Zacusca Sharing Operation

External Publications 

  • Renault România & THE PRACTICE: Renault Romania seeks and awards 100 ambassadors of Olympic values

Sponsorship

  • Renault Romania & The Practice: Renault Romania seeks and awards 100 ambassadors of Olympic values

Video Productions 

  • OMV Petrom Marketing & Action Global Communications: Documentary movie on the Sky Jumps Center for kids and youth in Rasnov
  • Pro TV: I want to have my own parents too!

Special jury award

  • Romanian Navy Force’ Divers Center: “If it would be easy, anyone could do it”

Junior PR Award

  • Radu Gabriel Rotaru: “Chose his life! Be a mother!”