The Dark Knight Rises and Mountain Dew, in global campaign


Mountain Dew announced a partnership with summer’s blockbuster, “The Dark Knight Rises”, produced by Warner Bros. and Legendary Pictures. The movie will enter Romanian cinemas on July 27th and is distributed nationally by MediaPro Distribution.

Batman and Mountain Dew fans in 20 countries will be involved, this summer, in the 1st global campaign in Mountain Dew’s history. In Romania, fans will have the chance to win a tour of Warner Bros studios, an identical copy of Batman’s mask and many other prizes.

The promotional campaign in Romania invites Mountain Dew’s fans to live “The Dark Knight Rises” experience by entering Gotham City’s atmosphere. They will have the chance to win special prizes inspired from movie’s world, with a promotion that will run on Mountain Dew’s caps, between July 15th – September 15th.

The big prize, the VIP tour for 2 of Warner Bros. Studios in Los Angeles, also includes a trip in Los Angeles, Beverly Hills, West Hollywod or Santa Monica.

The exclusive prize of the campaign is an official replica of Batman’s mask, that worths $2000. The promotion will also include weekly prizes consisting in 10 branded t-shirts.

The campaign is promoted with a TV ad, outdoor executions, in store activations and online, through a Facebook game on brand’s page and a special app