Nicki Minaj, Big Sean, 2NE1, Derrick Rose – MVP NBA and Jeremy Scott are the starts in the new “adidas is all in” campaign.
The campaign is centered on the TV ad and invites consumers to access Adidas platform and say what is characteristic for them, as individuals or groups.
The campaign, launched in the beginning of August in US and to be launched globally in August-September 2012, is declined on TV, cinema, digital and in stores.
Creative Agency: Sid Lee
Production Agency: Jimmy Lee.TV
Post-Production: The Cutting Room/Jimmy Lee.TV/Vision Globale
Production House: Pretty Bird
Director: Melina Matsoukas
DP: Frederik Jacobi
Grading: Company 3 (L.A)
Editors: Chuck Willis/Merritt Duff/Jimmy Lee.TV
Sound Design and Mix: Machine Head/Boogie Studio
Music: Nicki Minah “Masquerade”