Brici Entertainment made the ATL/BTL campaign to promote Mexican fast-food restaurant chain La Tortilla from Bucharest. The campaign includes viral ads, a mini-documentary, indoor and outdoor posters, flyers, promotional prizes and a big prize for 2 people that will have the opportunity to visit Mexico
It is a campaign developed in 2 directions, using both digital and classic channels (…) La Tortilla is one of the best restaurant chains in Bucharest and is lead by the most active client we have the pleasure of working until now. It is a company full of energy and fully trusts our approach as agency, and this is visible in the campaigns we make for the multiple brands client owns (…) When we presented this amusing campaign, the client approved it immediatly, so we can say it its creation. Los Nuevos Mariachis will sing live in La Tortilla restaurants, will be present in ads, movies, indoor and outdoor posters and also in a mini-documentary
Chief Creative Officer Brici Entertainment
For the campaign made on behalf of Fast Food Marketing Expert, Brici team included Alexandra Leahu – management, Mark Walton – Creative Director, Razvan Mitache & Mark Walton – Script writers, Mark Walton – director, Silviu Mustatea – Art Director, Cameraman & photos, Raul Dumitru – Producer.