(adds more info on the awarded project and statements)
2nd edition of Siemens Race was awarded at Digital Communication Awards 2012, being designated the best online communication campaign in “Companies” category of the competition, according to an announcement posted on Siemens Romania's Facebook page. The trophy was received by representatives of agency and client during a Gala that took place in Berlin, on September 14th.
During the last phase of the competition, Siemens Race managed to win over the two other finalists in its category: Buffer Busters – made by Vodafone Germany, OMD Germany and the digital creation agency North Kingdom and the online recycling campaign made by Eko Kom Czech Republic. Following the presentation from Siemens Romania and Pi2 PR in Berlin, the jury decided in favor of the Romanian project.
We are all proud of this project, that was thought and developed in Bucharest and that was already entered in the best practice category at Siemens AG, with UK and South Africa offices being interested to implement the project in their countries
Head of Corporate Communications Siemens Romania.
The campaign was made by Pi2 PR for its client, Siemens Romania. Siemens Race also was awarded last year, when its 1st edition got Silver Award for Excellence at Romanian PR Awards, in “Environment Projects Communication category”.
Siemens Race is a social media campaign during which 10 Romanian bloggers traveled 1,700 km in 7 days, visited 13 Romanian towns, where they discovered 10 sustainable development solutions implemented by Siemens in different areas of activity: medical, infrastructure, industry or energy.
2nd edition of Siemens Romania included teams of bloggers as it follows: Alex Mazilu &Razvan Baciu, Alex Negrea & Adrian Ciubotaru, Andrei Crivat & Marius Sescu,Cristina Bazavan & Cristina Chipurici, Dan Dragomir & Razvan Pascu.
In Siemens Race, 10 bloggers managed to actively involve 200,000 online users that generated around 1.2M impressions, according to ZeList. If we take in consideration that the entire campaign lasted one month and that it had a complex theme, sustainable development, the results are even more spectacular
General Manager Pi2 PR.
Digital Communication Awards is hosted by Quadriga Applied Sciences University in Germany, with the jury of the competition including over 20 experts in communication. The awards are at the 2nd edition and award the digital communication campaign in Europe. This year, there were entered 500 works from 35 countries in the 36 categories of the competition, with the winners list available here.
Siemens is active for over 100 years in Romania and is the biggest company in the country that has innovative and complete solution in energy, health, industry, infrastructure & cities. Siemens Romania is headquartered in Bucharest and regional presence in Brasov, Cluj, Constanta, Craiova, Galati, Iasi, Oradea, Ploiesti, Sibiu, Targu Mures and Timisoara.
Pi2 [p i : t u] PR is an independent consultancy specialized in communication and marketing. It was founded in 2008 by Mirela Pitu and offers services such as marketing & business communication, media relations and social media.