Vodafone Romania launched a new communication campaign that uses Oana Pellea’s voice and Letea wild horses to promote the autumn promotion. “50% more” targets both Vodafone Card users and also its subscribers and follows the strategic line launched in Romania by the brand in May.
Romanian actress Oana Pellea did the voice over for the ad, that had Matt Sundin as director and special composed music.
The teams working on the campaign included
- Vodafone Romania – Luminita Bostinaru (Brand Manager), Romina Tazlaoanu (Senior Manager, Advertising), Laura Barbu (Director, Brand and Marketing Communications), Raluca Andreescu (Public Relations Manager), Lidia Solomon (Director, Corporate Communications)
- McCann Erickson – Catalin Dobre (Group Creative Director), Ionut Cojocaru (Senior Art Director), Ioana Filip (Senior Copywriter), Sebastian Olar (Senior Copywriter), Dana Hogea (Group Account Director), Doina Ionescu (Account Director), Andreea Spilca (Account Executive), Alexandru Platon (AV Producer), Tiberiu Munteanu (Head of A/V Production).
The campaign also includes print, radio, OOH, retail/POSM, online and PR.