Golden Drum: How do shortlists look alike for Romanian agencies?

Advertising, Festivals, Golden Drum

Advertising festival Golden Drum attracted also this year a serious Romanian presence. IAA.ro counted the Romanian agencies that made it on shortlists: Cohnandjansen JWT, McCann Erickson Romania, Frank Communication, Leo Burnett & Target, Hyperactive, MRM Worldwide, Next Advertising, Arsenoaiei&Matasel, Papaya Advertising, Publicis, Paradigma Communication Agency, Ogilvy&Mather, Propaganda, Oxygen PR, APP&GO MOBILE, G2 Romania, GMP Advertising, Joint Communication, Kaleidoscope Proximity, Draftfcb, Raluca Andreica, Saatchi&Saatchi and Webstyler.

What Romanian agencies, with how many selected works / executions and in which competition category, are present on shortlists?

Leo Burnett & Target (10)

  • Film – “Bucovina – “The Shaolin Monk“, “Bergenbier – Discussion”, “Samsung – The Male Goat” and “Samsung – The Date”
  • Digital – “Bergenbier Man’s Day Serenade” (Bergenbier)
  • Integrated communication – “O.B.R. – The Organization of Romanian Men” (Bergenbier)
  • Digital campaigns – “Unfiltered vs Fresh” (Bergenbier)
  • Events – “Antipa – Open Leashes Day”
  • New or innovative – “Second Life” for Gsp
  • Innovative campaigns – “Second Life” for Gsp

Ogilvy&Mather Romania (9)

  • Film – “Creepy Bunny”, “Creepy Bunny 2”, “Creepy Bunny 3”
  • Press – “Volcano”
  • Outdoor – “Volcano”, “Finger”, “Joint” and “Bishop”
  • Radio – “Slowlz Gonzales”

Cohnandjansen JWT (8)

  • Film – Aqua Carpatica “Vote for purity”
  • Integrated communication campaigns – Aqua Carpatica “Vote for purity”
  • Public relations  – Aqua Carpatica “Vote for purity”
  • Outdoor – “Nissan Snowboard”
  • New or Innovative – “Nissan Snowboard”
  • Integrated communication – “Arthur Verona Billboard”
  • Public relations – “Arthur Verona Billboard”
  • Innovative campaigns – “Arthur Verona Billboard”.

GMP Advertising (8)

Next Advertising (7)

  • Film – “You are not on target” (Biz Days event by Biz Magazine) and “Save more”
  • Press – “Blind” and “Stain Removal”
  • Direct communication – “Light sensitive”
  • Design of Brand & Corporate Identity – “Climate change calendar”
  • Events – “The Green Bike Lane”.

Papaya Advertising (6)

  • Film – “Save Rosia Montana – Dragos Bucur” and “Save Rosia Montana – Maia Morgenstern”
  • Outdoor – “Kayak Canoe”, “Athletics” and “Gymnastics”
  • Design of Brand & Corporate Identity – “Greek Goddesses”.

Draftfcb Romania (6)

  • Press – “Marat”, “Japanese” and “Vermeer”
  • Digital – “Put Your Love On The Map
  • Digital Campaigns  – “Put Your Love On The Map”
  • Events – “Launch of the Partypeds”

McCann Erickson Romania (5)

  • Digital – “Romanians are smart” (ROM, Kandia Dulce)
  • Integrated – “Romanians are smart” (ROM, Kandia Dulce)
  • Direct campaigns – “Romanians are smart” (ROM, Kandia Dulce)
  • Digital campaigns – “Romanians are smart” (ROM, Kandia Dulce)
  • Public relations – “Romanians are smart” (ROM, Kandia Dulce)

Saatchi&Saatchi Romania (5)

  • Radio – “Motivational GPS / 300”, “Motivational GPS / Braveheart” and “Motivational GPS / Gladiator” (Toyota)
  • New or innovative – “Repetition” for Autism NGO Horia Motoi
  • Q-Integrated – “Repetition”

Hyperactive (5)

  • Digital – “Green Lemon Take-over”
  • Mobile – “Orange Antipa Explorer” and “Orange Graffiti Explorer” (Orange Explorer for Orange Romania))
  • Digital campaigns – “Beck’s bottle charmer”
  • Mobile campaigns – “Orange explorer”.

Frank Communication (5)

  • Digital – “Skoda Citigo Microwebsite”, “Skoda Citigo Digital Banners” and “Skoda Citigo Digital Games”
  • Digital campaigns – Skoda Citigo Digital Campaign
  • Mobile – “Skoda Citigo Mobile Campaign”.

Arsenoaiei &Matasel (4)

  • Outdoor – “Change the city with creativity” (Grolsch)
  • New or innovative – “Change the city with creativity” (Grolsch)
  • Integrated communication campaigns – “Experience Hotel” (Grolsch)
  • Innovative campaigns – “Experience Hotel” (Grolsch)

Senior Interactive (3)

  • Digital – “The history of communism” and “The Monster from Quietown”
  • Mobile – “Animest Catch the Sheep”.

Paradigma Communication Agency (3)

  • Design of Brand & Corporate Identity – Calendar “Advertising Tongue-twisters-2012” and “Brand Wonderland”
  • Integrated communication campaigns – “Promotional Campaign’2011 for the TRUST National Bank”.

Publicis Bucharest (3)

  • Press – “Elevator” and “Dinner” executions (Oral B)
  • Integrated – “Your last journey”.

Webstyler (3)

  • Digital – “The Outlander Adventure” (Mitsubishi Outlander)
  • Digital campaigns – “See beyond limits”
  • Public relations – “See beyond limits”.

Joint Communication (3)

  • Press – “Indifference” for Oncology Center and Hospice Center
  • Innovative campaigns – “Find me” and “Indifference”

G2 Romania (2)

Propaganda (2)

MRM Worldwide (1)

  • Digital – “Manager SRL” (Vodafone)

Oxygen PR (1)

  • Public relations – “Olympus Dairy Industry – Light in the Dark – PR campaign”.

Kaleidoscope Proximity (1)

  • Direct communication – “Tune in“.

Raluca Andreica (1)

  • Film – “You think? You know!”.

APP&GO MOBILE (1)

  • Mobile – “Vrancea Earthquake Alert”

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